Brand To Know: Baserange
Baserange was launched in 2012 by Marie-Louise Mogensen and Blandine de Verdelhan as a line of sustainable under and leisure wear. The Danish/French designer duo work exclusively with small family-run factories in Portugal and Turkey, with whom they have formed close friendship ties. All Baserange clothing is made from natural fibres such as certified organic cotton, recycled cotton and wool, linen, bamboo and modal, in eco-friendly production processes, limiting the usage of water and chemicals. The brand focuses on soft tones and uses only certified Öko-tex or GOTS dyes or none at all for their raw, off-white pieces.
The AW '16 lookbook was shot in Istanbul, working with Turkish women who are promoters of social progress. What I find most striking is Baserange’s unique style of photography, which has become a trademark for their collections. The images are barely retouched, making them seem beautifully raw and somewhat edgy in today’s world of digital perfection. Their models are unique looking individuals, full of personality rather than empty masks of normed beauty. This is a refreshing challenge to the objectifying and limiting ways in which women are all too often represented.
Buy less, choose well
Get the look: Aprons, pom-poms, and socks in sandals: