Posts in Brand Feature
The Power of Perception: How people Berlin Challenges our Idea of a Social Fashion Project

Whether we like it or not, fashion creates stereotypes in our minds, a certain lifestyle we want to participate in. But fashion also has the power to break those patterns. People BERLIN plays with this mechanism and reverses it in many ways: While the fourth collection of the fashion brand based in the German capital is about to be launched, hardly anyone knows the faces behind the label.

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Olderbrother, Dancing Barefoot At First Light

Inspired by the slow food movement, Olderbrother’s aim is to create healthy “farm-to-body” garments using planet-friendly materials such as Tencel, hemp, Himalayan yak wool, “Cleaner Cotton” from California’s Sustainable Cotton Project, and Washi, a Japanese fabric made from rice paper.

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